Last updated: September 27, 2026 · Product details checked against manufacturer and official retailer listings
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Official Solo Leveling merch is sold through the Crunchyroll Store, the manufacturers, and established retailers — Funko, Good Smile, Hot Topic, Entertainment Earth, GameStop, and Amazon listings sold by Amazon or the brand itself.
Websites that call themselves the “official Solo Leveling store” are, in almost every case, print-on-demand shops rather than rights holders.
| Detail | Answer |
|---|---|
| Main official store | Crunchyroll Store |
| Figures | Good Smile, Funko |
| Apparel | OTAKU, PWR Supply, Hot Topic |
| Fastest check | The copyright line on box or tag |
| Biggest trap | “Official” in a domain name |
Table of Contents
Where Official Solo Leveling Merch Is Sold
Solo Leveling merchandise is licensed through a small number of manufacturers and retail partners. If a product did not come through one of these channels, it is worth asking where it came from.
| Retailer | What they carry | Notes |
|---|---|---|
| Crunchyroll Store | Figures, apparel, accessories, Blu-rays | The anime’s official streaming partner |
| Funko / Funko Shop | Funko Pops and Funko Shop exclusives | Source for Tank and Gold Jinwoo |
| Good Smile US | Pop Up Parade, Nendoroid | Direct from the manufacturer |
| Hot Topic | Tees, hoodies, accessories, collectibles | US mall and online retailer |
| Entertainment Earth | Funko exclusives and collectibles | Source for the Beru glow Pop |
| GameStop | Selected exclusives | Glow Sung Jinwoo Pop, October 2026 |
| Amazon | Wide range, including the Iron Pop exclusive | Check the seller — see below |
The “Official Store” Problem
Search for Solo Leveling merch and some of the top results are websites with “official” in their name. Many of these are not run by the rights holders. Some describe their own products as “custom” designs further down the page — which is the opposite of licensed.
Our read
A domain name is not a license. The official channels for Solo Leveling merchandise are the Crunchyroll Store, the manufacturers themselves, and established retailers. A standalone site calling itself the official store is, in almost every case, a print-on-demand shop using the series name. We are not naming individual sites; the rule is enough.
Buying on Amazon Safely
Amazon carries genuine Solo Leveling products — the Iron Funko Pop is an Amazon exclusive. It also carries unlicensed ones from third-party sellers. The difference is the seller, not the listing.
- Prefer items shipped and sold by Amazon, or sold by the manufacturer’s brand store
- Read the seller name on third-party listings before adding to cart
- Be wary of figures listed far below the manufacturer’s price
- Check photos for the licensing notice on box or tag
By Category
- Funko Pops — see our complete Funko checklist
- Figures and statues — see our figure buying guide
- Shirts and hoodies — see our apparel guide
- Blu-rays — Season 2 is available through Crunchyroll’s home video line
Merch Based on the Anime vs the Manhwa
Most current merchandise follows the anime’s character designs, because the anime drove the franchise’s recent growth. Official anime-based products typically carry a copyright notice crediting the anime’s production committee, often written as ©Solo Leveling Animation Partners.
That line is one of the fastest authenticity checks available. Its absence does not prove a product is fake, but it is a reason to look more closely.
Before you buy anything
If a deal looks unusually good, read our guide to spotting fake Solo Leveling merch first.
Frequently Asked Questions
Where can I buy official Solo Leveling merch?
The Crunchyroll Store, Funko, Good Smile US, Hot Topic, Entertainment Earth, GameStop, and Amazon listings sold by Amazon or the manufacturer’s brand store.
Is sololeveling-branded “official store” merch real?
Usually not. Standalone websites calling themselves the official Solo Leveling store are in almost every case print-on-demand shops, not rights holders. Official merch is sold through Crunchyroll, the manufacturers, and established retailers.
Is Solo Leveling merch on Amazon legit?
Some of it is — the Iron Funko Pop is an Amazon exclusive. Third-party sellers also list unlicensed items. Prefer products shipped and sold by Amazon or by the manufacturer’s brand store.
How can I tell if Solo Leveling merch is official?
Check the retailer, look for the copyright notice on the box or tag, compare the price to the manufacturer’s, and use real product photos rather than stock images.
What does ©Solo Leveling Animation Partners mean?
It is the copyright credit for the anime’s production committee, commonly printed on officially licensed anime-based merchandise.
Does Crunchyroll sell Solo Leveling merch?
Yes. The Crunchyroll Store carries Solo Leveling figures, apparel, accessories, and Blu-rays, though some items ship only within the US.
Is there a Solo Leveling Blu-ray?
Yes. Season 2 is available on Blu-ray through Crunchyroll’s home video releases.
Sources
- Crunchyroll Store Solo Leveling collection
- Manufacturer and retailer listings
- Licensing announcements, 2025–2026
